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Pyjamas were before now regarded solely as sleepwear – but in a surprising twist in fashion trends – has become the new fashion sensation in the summer’s unforgiving heat.
Celebrities and fashionistas have been seen stepping out for events in the frumpy clothes, with fashion icons Rihanna and Rita Ora spotted rocking the trend.
It is the new way to look hip with retailers recording a 34 percent increase in the sale of pyjamas since the birth of the trend.
