in

Flavour, Okocha, Kanu, MI, boost Glo’s new Campaign

A galaxy of stars gathered during the week in Lagos when national telecoms carrier, Globacom, unveiled a unique motivational campaign and theme song to mobilise nationwide support for Nigeria’s participation at the World Cup in Brazil in June.
The occasion which also saw the unveiling of a first-of-its-kind online reality show, hosted on Google+, was graced by Nigeria’s musical stars including Flavour, M.I., Naeto C, Omawunmi, Waje and Nollywood star, Chioma Akpotha.
The musicians, who are Glo ambassadors, also performed in the campaign which was aptly tagged Go Ahead Super Eagles. Also in attendance were Nigeria’s football icons, Christian Chukwu, Jay Jay Okocha and two former African Players of the Year, Kanu Nwankwo and Victor Ikpeba.‎
The campaign combines a series of energetic television commercials including Unstoppable which inspires the Super Eagles to conquer the World in Brazil in June 2014, the Football Music Video featuring MI and Flavour, a video rendition of the Nigerian National Anthem and Football United.
The Go Ahead Super ‎Eagles campaign, aimed at‎ galvanising Nigerians to cheer the Nigerian team, the Super Eagles to victory at the World Cup, also features special songs for the Super Eagles including Power to Win, rendered by MI and Flavour; Remember Me by P-square and a medley of popular football songs by various Globacom ambassadors including Burna Boy, MI, Omawunmi, Waje, Sammy Oposo, Bez and Sani Denja.
The preview of the video and audio materials drew vibrant applause from the crowd which also include journalists, football administrators, Nigerian Supporters Club, Glo subscribers and others who graced the occasion.
Speaking at the event, M.I. who could not conceal his excitement over the quality of the campaign, enthused that he was proud to be associated with Globacom, expressing optimism that the newly unveiled materials would help spur Nigeria to unprecedented heights at the Mundial.
Also speaking, Head of Operations, Globacom, Mr. Bisi Koleoso, stated that Nigerians could get ‎the Super Eagles Anthem as their caller tunes by sending, Tune 070033 to 7728 via sms.
The Glo Online Reality Show will be built around the Super Eagles and will involve exclusive player interviews and behind-the-scene online coverage of the Super Eagles’ exploits before, during and after the mundial.
Google,  with whom Globacom is partnering to activate the online leg of the campaign, said through its Country Manager, Mrs. Juliet Ehimuan-Chiazor, that the telecom company had leveraged the power of technology to mobilize support for the Super Eagles.
“Google is glad to be a part of this vision,” she said.

Encomium

Written by Encomium

A media, tech and events company.

What do you think?

Leave a Reply

Avatar

Your email address will not be published. Required fields are marked *

One Comment

SPECIAL ADVISER, CENTRAL BUSINESS DISTRICT (CBD) BRIEFS PRESS ON ACTIVITIES OF THE AGENCY IN THE LAST ONE YEAR

‘I will spend my WWTBAM winnings on my health’ – veteran actor Pa Kasumu