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Goldberg’s Ariya Repete Kicks Off with a Roundtable Conference on Yoruba Music in Abeokuta

All is set for Season Three of the Goldberg Ariya Repete Roundtable, an annual intellectual discourse that focuses solely on Yoruba music. The roundtable, themed “Evolution of Yoruba Traditional music and the influence on modern Nigerian pop culture” is slated to hold on Tuesday, 6 March, 2018 at Park-Inn by Radisson, Abeokuta.

This year’s event is expected to attract key stakeholders in the Nigerian music industry including musicians of the Fuji and Juju genre, music producers and record label owners, music enthusiasts, historians, art reviewers, critics and members of the academia from across the Southwest of Nigeria.

Emmanuel Agu, Portfolio Manager, Mainstream Lager and Stout Brands of Nigerian Breweries Plc, said that the Ariya Repete Roundtable is a Goldberg initiative aimed at preserving the Yoruba Tradition and Culture through music.

According to him, “The Roundtable seeks to promote a robust intellectual discourse among key stakeholders in the music industry including Fuji, Juju and Hip-hop musicians across Yorubaland. This year’s edition will dissect the Yoruba music and how it has impacted and continues to impact on the modern pop culture of Nigerians.”

The keynote speaker at this year’s conference is Dr. Kola Adesina, Head, Department of Mass Communication of the Crescent University, Abeokuta, who will be complemented by an eminent group of panelists including Sir Shina Peter, Mr. Lekan Babalola, Mr. Muyiwa Osinaike, Prof. Olawole Fadipe, Wasiu Ayinde – K1 Ultimate, Taye Currency, Jawon, Clement Ige, Wole Sorunke (MC Murphy), and Hakeem Adenekan as they discuss the various dimensions of the theme.

Speaking on Ariya Repete Roundtable 2018, Senior Brand Manager – Regional Mainstream Brands of Nigerian Breweries, Funso Ayeni said: “This edition promises to be another highly-educative conference of stakeholders drawn from the academia, the entertainment industry and the media.

We are aware that the roundtable has become an important platform for discussing vital aspects of the music and culture of the Yorubas, so we have put everything in place to ensure a successful event.”

As is usually the case, the Roundtable will be followed by the annual Ariya Repete Audition holding across eight cities in the South West including Ilorin. The audition stage will mark the beginning of an expanded music talent hunt for upcoming Fuji and Juju artistes.

The upcoming artistes selected from the audition exercises will proceed to the Ariya Academy where they will be trained on Yoruba music instruments, Fuji and Juju music by some prominent Juju and Fuji musicians to help hone their musical skills.

These renowned artistes will make presentations on fundamentals relating to appearance, composure, creativity, vocalisation, stage craft as well as other aspects of Fuji and Juju music to guide the contestants in their preparations for the semi-finals as well as the finals of the talent hunt.

It will be recalled that King Wasiu Ayinde Marshal (KWAM1), and King Sunny Ade were among the panelists that mentored some of the contestants last year.

The winners of the competition in each category will be awarded the star prizes of two million naira each.

The Ariya Repete Roundtable is an initiative of premium quality lager beer, Goldberg, and is the first ever roundtable discourse on Yoruba music in Nigeria attracting stakeholders from traditional institutions, the academia, the entertainment industry and the media to provide informed thoughts on sustaining and promoting the rich heritage of Fuji and Juju music.

Goldberg, the premium quality lager beer brewed to golden standard by the master brewers, Nigerian Breweries Plc believes in and celebrates values and culture.

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