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Hairstylists groan about low patronage (2)

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The rapidly dwindling economic situation in Nigeria is affecting all sectors of the economy. Everyone from all walks of life seems to be affected including the beauty sector, hairstylists especially have complained bitterly about low sales and patronage as a lot of ladies have either resorted to rocking their natural hair or wearing wigs.

ENCOMIUM Weekly had a chat with some salon owners and they agreed that the economic situation is affecting their means of livelihood. They also shared with us their tactics of attracting and maintaining their clientele base…

 

OLANREWAJU  ADEYEMI ALABI, Dollypelz  Unisex Salon,  Magodo

Would you say the dwindling economic situation is affecting patronage?

Of course, it is affecting business. People have been complaining. The fuel situation is not making things easy. There’s no light and customers have been complaining that there is no money. Even my customers from Ikoyi complain that they don’t have fuel to come and make their hair. Customers now price what they never used to price before.

Can you compare patronage last year to this year?

Last year was way better than the last four months. This year so far hasn’t been so favourable. Business has been terrible. Even my really wealthy customers now complain.

What strategies are you imploring to lure more customers?

What I have been doing is to reduce prices a bit. There was a time that customers came to the shop and asked for prices. I told them then, they said they would come back. I noticed they didn’t come back so I decided to start reducing the prices. Sometimes I accept the price they offer. I only manage cost by not turning on the generator on during the day. Everybody knows there is no fuel. The generator only comes on in the evenings except I am making a style that requires the use of power.

 

ZAINAB  ANUOLUWAPOASIFAT, De Formula Beauty Care Centre, Old Oko-Oba

Would you say the dwindling economic situation is affecting patronage?

Yes, it is really affecting patronage. Due to the economic meltdown, people are not ready to pay even the price they used to pay conveniently. The high price of fuel is also a contributing factor coupled with the terrible situation of electricity supply.

Can you compare patronage last year to this year?

No, I can’t. Patronage has reduced seriously and people are complaining that there is no money so they can’t afford to pay the former price.

What strategies are you imploring to lure more customers?

Before when customers come we used to give them table water but now we give them plastic soft drinks so they won’t hesitate to pay the price for the hair or services rendered to them.

 

ADEBAYO SHINA, Glamour Salon, Ogba

Would you say the dwindling economic situation is affecting patronage?

The current economic situation is really affecting us. Customers are not coming like before. Things are expensive. We need to increase the prices of our services.

Can you compare patronage last year to this year?

There is a serious difference.  This time last year was better than this year, businesswise.

What strategies are you imploring to lure more customers?

First, we let the customers know how things are. If they can afford the price. Fine and if they can’t, we would adjust and do what they want. We are trying our best to satisfy our customers despite the economic situation, but things are not going well. We also make sure we satisfy our customers and not let them go without making their hair.

I am angry at everything because the situation in the country is making our business go down – no light, no fuel and on money.

  • TINUOLA JOSEPH

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