Beauty, Interviews, People

Hairstylists groan about low patronage

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The rapidly dwindling economic situation in Nigeria is affecting all sectors of the economy, everyone from all walks of life seems to be affected including the beauty sector, hairstylists especially have complained bitterly about low sales and patronage as a lot of ladies have either resorted to rocking their natural hair or wearing wigs.

ENCOMIUM Weekly had a chat with some salon owners and they agreed that the economic situation is affecting their means of livelihood. They also shared with us their tactics of attracting and maintaining their clientele base.

 

VICTOR AGBEBA STEVEN, Victory Unisex Salon (Ogba)

VICTOR AGBEBA STEVEN

VICTOR AGBEBA STEVEN

Would you say the dwindling economic situation is affecting patronage?

Yes, it is affecting patronage, especially in the aspect of electricity, as there is no light and also we cannot use our generator because there is no fuel. Our customers are also complaining about lack of money.

Can you compare patronage last year to this year?

Last year was a bit better than this year. The light wasn’t so stable last year but we are able to rely on and use our generator.

What strategies are you imploring to lure more customers?

I have been to the filling station as early as 4am this morning, I did not get to the shop until 10am and I still did not get fuel to buy.

What I do now is call my customers more and I use manual straighter and tong that works with stove since we have no electricity to use the electrical straighter and tong. In order to keep my customers, I make sure I accept any amount my customers offer to pay.

 

PETER JOSU, Petgrace Salon (Ogba)

PETER JOSU

PETER JOSU

Would you say the dwindling economic situation is affecting patronage?

Yes, the economic situation is affecting patronage. There is no flow of cash, if there is cash flow customers would come to the salon. The rate at which customers come in has reduced.

Can you compare patronage last years to this year?

We have always been feeling this year would be better than last year but reverse is the case. I have already adapted to the situation and found other ways to make money. I have ventured into wig making, and it is going well, I wish to expand in that aspect.

What strategies are you imploring to lure more customers?

I resorted to making wigs because people no longer come to the salon. I noticed that 4 out of 10 ladies wear wigs these days, so I started to make wigs, instead of waiting for customers to come and make their hair or me going to the place for home service, I simply speak or chat with them over the phone, they tell me the type of wig they want, the colour and the length, then I make it and deliver to them and no one would even know it is a wig. I don’t need electricity or generator to make the wigs so it is work as usual for us.

 

OLOFINYOKUN YETUNDE, YK Salon (Ikorodu)

OLOFINYOKUN YETUNDE

OLOFINYOKUN YETUNDE

Would you say the dwindling economic situation is affecting patronage?

Things have not been easy these days all because of the economic situation in Nigeria. Patronage has been very low and the fuel scarcity is not making it any better.

Can you compare patronage last years to this year?

Last year was better than this year. Patronage has reduced drastically and we are struggling to cope. We are hopeful that God will help Nigeria.

What strategies are you imploring to lure more customers?

What I do is that once I notice it has been long a customer came to the salon, I call to check up on them and know why they haven’t come around.

  • TINUOLA JOSEPH

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