Nigeria’s foremost entertainment channel, HipTV has been appointed the first-ever official entertainment partner of the Nigeria Olympic Committee (NOC). The collaboration begins with the Rio 2016 Olympic Games. NOC, the custodian of the Olympic movement in Nigeria unveiled HipTV as partner in delivering top-notch entertainment content to television viewers across the continent during the Rio 2016 Olympic Games in Brazil.
NOC announced HipTV (Entertainment Partner) alongside three media houses, which are AIT (Broadcast Partner), NTA (Broadcast Partner) and STV (Broadcast Partner) as the official media partners for the forthcoming Olympics at a press conference yesterday, March 29, 2016, at the NOC Secretariat, National Stadium, Lagos.
HipTV will be responsible for showing all the fun, passion, excitement and drama before, during and after Rio 2016 in Brazil with exciting behind-the-scenes content that never gets on TV.
The urban culture channel will also be responsible for creating, developing and deploying content in Lagos, Rio and around the world. HipTV will deploy a massive build-up campaign for the Olympics in form of public events to create awareness ahead of the global sporting fiesta.
Speaking about the partnership, NOC President, Habu Ahmed Gumel said that the appointment was based on the station’s track record in quality programming and in delivering highly entertaining contents on TV. In his words,
“HipTv, NTA, Silverbird and AIT will continue as our partner beyond Rio 2016, providing fantastic coverage of the Olympic games and related programs for free to the widest possible audience in Nigeria across a variety of media platforms. We plan to make sure that Rio 2016 is a memorable participation for Team Nigeria and we have faith in the capacity of Hip TV to bring a wider and entertaining coverage for the largest sporting competition on the planet.”
It will be recalled that this the second time that the music and lifestyle channel will execute a project like this. In 2014 at the FIFA World Cup in Brazil, HipTV was a FIFA accredited media partner, bringing its viewers exclusive insights, behind-the-scenes sneak-peeks and thrilling moments from footballers, fans, tourists and people of Brazil.
This is the first time an entertainment channel will be put in the fray of Olympic media partnership in Nigeria. Giving his take on the partnership, the delighted, HipTV CEO Ayo Animashaun remarked,
“We are extremely proud and excited to be a part of the biggest sporting competition on the planet. The entire team at HipTV and Smooth Promotions cannot wait to execute a project of this magnitude. We feel honoured to be the first entertainment channel to partner with the NOC and we can’t wait to get started. We will share our detailed execution plan for this partnership in the coming few weeks.