Celebrity, News

How Iyanya cornered N150 million endorsement deals in 3 months!

‘It’s the Lord’s doing’

iyanyaPop star, Iyanya Mbuk is quite on the fast lane. Hitting it big time, the Kukere exponent has in just three months made about N150 million from endorsements.

First to come was the long-awaited MTN endorsement deal. Iyanya, a reliable source said, pocketed all of N60 million to represent Nigeria’s biggest telecommunication company.

The following month, the maiden winner of MTN Project Fame surprisingly landed another N50 million mouth-watering endorsement from Leo Stan Ekeh’s Zinox.

And again, on Wednesday, October 15, 2013, Iyanya sealed yet another deal. This time, he became $230,000 richer with a band new Prado jeep as part of his perks of office as Solo Phones ambassador. Solo Phones is an international phone accessories with company presence across the country.

iyanya

Iyanya showing off his Zinox computer

In an exclusive interview with ENCOMIUM Weekly on Saturday, October 19, 2013, Iyanya attributed his phenomenal success to God, his management and hard work.

“It’s God, my team and hard work. It’s destiny as well as my fans. I have attended shows that it was fans who insisted I must perform there. They have been spreading the word. And I appreciate them from the bottom of my heart.”

On why tech-related brands are all over him, Iyanya reasoned it might be because he represents the youth segment of the society which the technology coys designed their products for.

Iyanya also revealed he is cooking a single to commemorate his birthday up on Thursday, October 31, 2013. He further said he is most grateful to God for the modest success he has achieved at this youthful age.

ENCOMIUM Weekly had earlier chatted up the MD/CEO of Made Men Music Group (Iyanya’s label) Ubi Franklin who also gave it all to God Almighty.

In his words, the huge success of the MTN, Zinox and now Solo Phones brand ambassador is a testimony of God’s able hands in their rapidly growing business.

Iyanya's endorsement deal with Solo Phones

Iyanya’s endorsement deal with Solo Phones

He equally thanked their fans, the world over for their support and encouragement, so far.

Ubi expaliend that Iyanya and MMMG’s first lady, Emma Nyra are now the toast of many world class brands, having earned their confidence.

Ubi Franklin, however said he wasn’t surprised because MMMG’s artistes ‘works real hard and never sleeps.’

Iyanya’s music career has been going skywards since he released his hit single, Kukere. Before the full album, Desire was formally launched in Abuja and Lagos, the Cross River State born act had become the rave of the moment.

Iyanya has remained on the top, making a name and mega bucks for himself. Only recently, he upgraded his garage with N11 million Mercedes E-Class auto. His manager and label CEO, Ubi Franklin also acquired a N9 million posh ride even as Emma Nyra stepped up with a Command jeep.

All these rides arrived our shores after their Canada/US musical tour. And with more foreign musical tours concluded in the past few weeks (Iyanya, Emma Nyra and Ubi just returned from the UK and States for more shows) Iyanya sealed a N36 million endorsement deal from Solo Phones during the sallah holiday.

With this juicy deal, the popular singer now has three endorsements valued at about N150 million. And still waiting for more…

 -UCHE OLEHI

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