-Iyanya, Davido, KC Lead the Pack
Nigerian artistes are now smiling and getting the deserved royalties for their creative sweat, from the MTN Callertunez service, as they now use the platform to monetise their songs. The reason is not far-fetched. The MTN Callertunez service has grown to become one of the safest and largest distribution platforms, for music content in Nigeria, having over 17 million subscribers, patronising the service. This number holds a yet unbeaten record in the telecommunications industry.
Iyanya’s hit track ‘Kukere’, which was released on December 11, 2011, was the first to cross 3 million downloads, on any mobile telecommunications network in Nigeria, thus making the MTN Project Fame maiden edition winner smiling to the bank.
Talk of the moment song ‘Skelewu’, by Davido, has become the tune of many MTN Callertunez subscribers, with over a million downloads. The song, which is making waves is also using the MTN Callertunez service to create popularity, as people who call those who subscribe to the tune, fall in love with the tune and download it. Last week, the tune was occupying fifth position, on the MTN Callertunez Weekly Top 10. Following the ‘Skelewu’ king, Davido, is the Limpopo master, KCee. Kcee’s song ‘Limpopo’ has also become an anthem to many callertunes subscribers. Both young and old, apart from singing to the tune, are now making it their favourite caller tune.
Other songs making it big on the MTN Callertunez are: Tiwa Savage’s ‘Eminado’, Wizkid’s ‘Jaye Jaye’, Jaywon’s Odun Yi and the legendary Fela’s ‘water no get enemy’ among others.
Many Nigerian artistes now see the MTN Callertunez service, which was launched in 2008, as one of the inimitable ways to monetise their creative content and offer solutions to the distribution problems, facing the Nigerian music industry. Besides, it’s impossible for the service to be duplicated or pirated. With its wide outreach to millions of subscribers, the service has a library of over 12, 000 Callertunez. This library warehouses Callertunez, of various artistes, including those of Nigeria’s leading artistes like Iyanya, Davido, Kcee, Tiwa Savage, Wizkid, Chidinma.
Apart from Nigerian artistes making it big through the platform, subscribers are also smiling as MTN Nigeria has started rewarding them, with expensive smartphones and other exciting gifts. To further excite and make it easier for customers to discover their favourite songs, on MTN Callertunez, the company has stated that a Facebook app and a smartphone app, for the service will both be launched before the end of the year.