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How Nigerian Breweries is executing one of Nigeria’s Biggest Consumer Promotion with Star Lager

On the 15th of June 2018, Star Lager beer launched one of its biggest promo tagged Star United We Shine Millionaires Promo; one of the biggest ever giveaway by Nigerian Breweries aimed at rewarding its loyal customers with cash and prizes worth over 400 million Naira.

The consumer promotion was launched as part of Star’s efforts to connect with its loyal consumer base, especially after engaging football lovers with exciting rewards throughout the games in Russia.

It isn’t unusual to see brands do a little bit of giving back, but it’s not every day you see almost half a billion Naira worth of prizes available to be won across the country.

Thus far, the United We Shine promo has lived up to its billing as being the biggest ever consumer promotion in Nigeria with over 80 millionaires already produced and more millionaires expected to be announced during the course of the promo.

To be a part of the promo, consumers are expected to look under the crown cork of the Super Eagles special edition bottles of Star Lager, where they’ll see a 7-digit winning code which is redeemed via a USSD dial of *566*20#.

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