Hype and Steam, the UK based, high-street fashion brand recently launched in Nigeria, announced its partnership with popular hip-hop artiste, Olanrewaju ‘Vector Tha Viper’ Ogunmefun and actress Juliet Ibrahim. The duo, who will be the brand’s first ambassadors, will be featured in a campaign for Hype and Steam which will run across print and online platforms from November 2018.
Looking to bring the latest global trends to Nigerians at affordable prices, the fashion brand recently commenced full operations in the country, with a delivery turnaround time of between one to five days, providing a faster and more convenient alternative to foreign online platforms with long waiting periods and exorbitant shipping costs.
Speaking during the announcement, Brand Manager, Hype and Steam, Anju Kamlani said, “We are extremely privileged to have two wonderful African voices, Juliet Ibrahim and Vector as part of our brand. They both exemplify the attributes of the Hype and Steam brand – young, stylish, sexy, aspirational, innovative and consistent. We believe that their love of fashion and style will help customers to connect with our brand.”
Speaking on the partnership, Juliet Ibrahim said “We are excited about being part of the Hype and Steam family, especially in witnessing its fascinating growth in Nigeria. This is an iconic brand and we look towards a long and fulfilling association”.
Founded in the United Kingdom, Hype and Steam was launched in Lagos with a runway show and an exclusive after party, showcasing the brand’s latest collection of trendy, quality clothing items and accessories at affordable rates.