Encomium
THE Nigerian youths are upbeat and set for the unprecedented excitement and value for their money as telecommunications company, MTN, launches a new value offering targeted at the youth segment of its consumer market tagged, MTN Pulse.
Hip-hop rave of the moment, Davido was unveiled as the face of MTN Pulse on Wednesday, April 4, 2012. In a chat with ENCOMIUM Weekly, he opened up on the deal and the new package which is described as a gift for the young generation and is headed with enticing freebies and benefits.
It’s interesting to know you are now the face of MTN Pulse, how do you feel?
I feel good, elated and happy. It’s a privilege to be picked among the wonderful people making waves in the music industry. I am so lucky and blessed. It’s a wonderful opportunity which is rare from a lovely brand like MTN. I am just thanking God for the wonderful package.
What exactly does it entail?
As the face of the brand it means I have to work hard to get the brand known and connected to the youths. It involves energy. We are doing a lot of activities to connect the youths with the brand.
How did you clinch the deal and what was your reaction?
I got a call on the deal and everything just connected. Sincerely, I am happy about the whole thing, especially to be chosen above the A-list artists doing great in the industry. It’s a privilege.
As the face of the brand, what exactly is the Pulse about?
It’s a new value offering by MTN targeted at the youth segment of its consumer base. It’s about paying a token for a bigger value. It’s a platform for them to be part of the largest youth community, one that is also vibrant and cool. Inside this package is a new price offering of 10k/sec, SMS chat at N5 and so many monthly freebies.
Can you be more explicit about the contract because some said it’s for two years and paid N10 million?
Please, I can’t talk about that. All I will say is that it’s a wonderful package, and an opportunity to be unveiled as face of MTN Pulse.
- This story was first published in ENCOMIUM Weekly on Tuesday, April 10, 2012
