Celebrity, Classics, Entertainment, Interviews

‘I am so lucky to be picked as face of MTN Pulse’ – Davido

THE Nigerian youths are upbeat and set for the unprecedented excitement and value for their money as telecommunications company, MTN, launches a new value offering targeted at the youth segment of its consumer market tagged, MTN Pulse. 

Hip-hop rave of the moment, Davido was unveiled as the face of MTN Pulse on Wednesday, April 4, 2012.  In a chat with ENCOMIUM Weekly, he opened up on the deal and the new package which is described as a gift for the young generation and is headed with enticing freebies and benefits.


It’s interesting to know you are now the face of MTN Pulse, how do you feel?

I feel good, elated and happy.  It’s a privilege to be picked among the wonderful people making waves in the music industry.  I am so lucky and blessed.  It’s a wonderful opportunity which is rare from a lovely brand like MTN.  I am just thanking God for the wonderful package.

What exactly does it entail?

As the face of the brand it means I have to work hard to get the brand known and connected to the youths. It involves energy.  We are doing a lot of activities to connect the youths with the brand.

How did you clinch the deal and what was your reaction?

I got a call on the deal and everything just connected.  Sincerely, I am happy about the whole thing, especially to be chosen above the A-list artists doing great in the industry. It’s a privilege.

As the face of the brand, what exactly is the Pulse about?

It’s a new value offering by MTN targeted at the youth segment of its consumer base.  It’s about paying a token for a bigger value.  It’s a platform for them to be part of the largest youth community, one that is also vibrant and cool.  Inside this package is a new price offering of 10k/sec, SMS chat at N5 and so many monthly freebies.

Can you be more explicit about the contract because some said it’s for two years and paid N10 million?

Please, I can’t talk about that.  All I will say is that it’s a wonderful package, and an opportunity to be unveiled as face of MTN Pulse.

  • This story was first published in ENCOMIUM Weekly on Tuesday, April 10, 2012

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