Encomium
Unique bitter tasting premium stout, Legend Extra Stout on Sunday the 27th of November 2016, crowned its year long nationwide tour with a grand finale in Enugu.
Consumers at the event were treated to performances from super star Timaya, live band, Tipsy Kelvano, popular mc and comedian, De Don, with entertainment from other acts. It had a high attendance of Enugu locals thereby solidifying the brand’s claims to strong ties with its core consumers.
The campaign has over the months seen patrons in Okokomaiko (in Lagos), Ekwulobia and Awada (in Onitsha), Umuahia, Ibadan, Ikorodu, Abuja, Port Harcourt, Abakaliki, and Owerri serenaded with great music from big artistes like Timaya, Kcee, 9ice and Oritsefemi.
Other concerts have also featured performances from live bands, Tipsy Kelvano and Platinum Blazers, popular mc and comedian, De Don, cultural displays by locals from each city amongst other acts.
Legend, Nigeria’s fastest growing stout brand, designed this campaign to highlight its ideals and qualities and also give consumers a sense of belonging by engaging them in the Taste, Tell and Win promotion and the Real Deal Experience game show at the events.
Lucky consumers got to go home, from these games, with exciting gifts such as TVs, generators, refrigerators and a whole lot more, courtesy of Legend Extra Stout.
Commenting on this the success of the year’s campaign, Brand Manager, Legend Extra Stout, Oluseun Lawal said,
“Legend Extra Stout has from the beginning of the year through the Real Deal Experience made its realness and authenticity clear to its consumers. Rewarding them for their continuous patronage was something we saw to do and I’m sure all the cities we visited can testify to the amounts of fun and goodwill our visits brought.”
Reiterating on the connection made with consumers in 2016, Portfolio Manager- Mainstream Lager and Stout, Nigerian Breweries, Emmanuel Agu said,
“We at Nigerian Breweries have grown to realise that choosing this method of broadcasting our message is helping to move the needle. And thanks to technology and resourceful ideas, brands like Legend Extra Stout can create and maintain these relationships with its consumers and at the same time monitor their behaviours. Rewarding them and maintaining that relationship helps build that winning connection.”
