Monkeys are better shoppers than humans – research

A new research has bizarrely revealed that monkeys are savvier shoppers than humans when it comes to getting value for money.

Humans are easily swayed by designer labels and luxury brands, which do not necessarily represent better quality; but Capuchin monkeys, in a simulated shopping scenario, were not simply tricked into thinking that more expensive items mean better quality than cheaper ones.

Lead researcher Laurie Santos, from Yale University, Connecticut (USA), said: “We know that Capuchin monkeys share a number of our own economic biases. But this is one of the first domains we’ve tested in which monkeys show more rational behaviour than humans do”.