- Ali Baba, Opa Williams Commend The Initiative
In order to enhance prominence of the art of comedy and help Nigerians ease stress, telecoms company, MTN Nigeria has launched an innovative digital comedy platform tagged, Comedy+.
The effort, which is part of MTN’s commitment to contributing to the economic development and youth empowerment in Nigeria, is aimed at streamlining comedy services and providing a source of income for comedians and on-demand access to comedy content for subscribers.
Speaking at the launch of the unique platform, General Manager, Brands and Communications, MTN Nigeria, Richard Iweanoge said, “The introduction of the app has become a much needed one that was taken upon by MTN in line with its mandate of delighting Nigerians with life-enriching products and services.
“The launch of this unique platform is a result of research and the need to fill the gaps in the comedy sector which we at MTN have identified and taken up. This aligns with our solemn promise to Nigerians which we made when we set foot into the country. We will continue to delight Nigerians with exhilarating products and services”.
Iweanoge further added that the Comedy+ platform is taking on the blueprint of its successful sister app designed for music, Music+ which has grown to be Africa’s largest digital music service.
“The success of Music+ has shown us where Comedy+ is headed. Content owners, comedians and even subscribers then have every reason to be cheerful because this app is modeled after Music+. It is a given fact that success will be achieved by all stakeholders here.”
While reeling out the benefits of the unique app, Iweanoge informed that comedy+ subscribers will have the opportunity to access tons of comedy contents downloading the app on their mobile phones from the respective app stores or by simply sending COMEDY to 2100. He added that a one month free access period is available upon first time download and log-in while subsequent access is subscription based.
The introduction of Comedy+ also got the nod of the Nigerian comedy community that was well represented at the launch. Some of the comedians include Koffi, Saka, Nedu, Ushbebe, Emmaohmygod, Senator, Etinosa, Longmancomedian, MCShakara, Stillringing, Mark Angel, Monica Friday, Wofaifada, Josh2funny, Ebiye, Deeone, Bellokreb, Romeowj.
Speaking on the initiative, veteran comedian, Ali Baba described it as a very welcome development coming at the right time when the industry is in dire need of organization and worthy recognition. He commended MTN for taking the initiative.
According to him, “We are very happy to welcome this platform. Just as we were thinking that we have been short changed, MTN did us good by introducing this platform. The value proposition is exciting and Nigerian comedians will benefit immensely from it. It will provide an avenue for upcoming talents to also showcase themselves but the ultimate beneficiaries are the Nigerian fans who always want to hear their comedians perform.”
Also commenting on the app, ace producer and pioneer of the successful comedy show, Nite of a Thousand Laugh, Opa Williams said, “It’s really heartwarming to see this happen. MTN has done an amazing thing for comedy. It is evident that comedy is growing and getting the right recognition.”
Both comedy veterans were also presented with special recognition awards for the immense contribution to the growth of comedy in Nigeria at the event.