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Nigerian Breweries unveils its first RTD Alcopop, ACE

Marketing Director, NB, Walter Drenth at the ACE Launch in Lagos on Friday, December 5, 2014

… as Ace debuts “passion apple spark” a sparkling alcoholic drink for the young and daring!

Nigeria’s leading brewer, Nigerian Breweries has introduced its first RTD drink, “ACE” today into the market.

ACE, a sparkling alcoholic drink unveiled its “Passion Apple Spark” variant at a trade event in Lagos and Port Harcourt where media partners and key distributors were hosted to an exclusive launch.

The new ACE ”Passion Apple Spark” is a groundbreaking creation from Nigerian Breweries focused on young aspiring and daring youths who want to live the good life within their means.

“This is another major achievement for Nigeria Breweries Plc which has become a leader in innovation with the launch of several consumer focused products over the years. ACE Passion “Apple Spark” is an exciting combination of spirits and natural Apple flavour and can be shared among friends and family at different occasions. ACE is the first ever sparkling alcoholic drink from Nigerian Breweries and ”Passion Apple Spark”, the first of the ACE series. ACE ”Passion Apple Spark” is made with 5.5% alcohol and Natural Apple flavour in a unique designed 33cl bottle, which will change their game during that moment of truth. We are very excited about ACE because we are changing the game. People can now taste a high quality RTD for a very affordable price and enjoy their moment”. Marketing Director, Nigerian Breweries, Mr Walter Drenth commented at the trade launch.

Drenth continues, ACE ”Passion Apple Spark” symbolizes the cool and trendy lifestyle for young individuals. It’s a great innovation. One that we at Nigerian Breweries are very proud of, and we are confident our young and vibrant consumers will appreciate this thrilling brand.

Guests present sampled the sparkling alcoholic drink and commented on the kick of alcohol with great sparkling apple taste.

Other guests present at the event include Regional Business Manager, Moses Ogbodo, Regional Business Manager, Non alcoholic unit, Anslem Alokha, Yaw amongst many others.

ACE ”Passion Apple Spark” will be available at select outlets across the country from December 2014.

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