Nigeria’s leading premium Lager, Star, makes at least N120 billion every year, according to Walter Drenth, Marketing Director, Nigerian Breweries PLC.
The revelation came on the night of Wednesday, November 6, as the company unveiled a limited edition series of Star, called Star Music Bottle.
Star is one of NB’s most successful brands, and according to experts, a strong leader in the alcoholic beverage industry.
Mouths opened and tongues wagged, as Drenth made the announcement during his presentation on Wednesday, during the star-studded event which held at Federal Palace hotel in Lagos.
What this means? At least 1.6M bottles are consumed every day at N200 a bottle. And Drenth says the figures are ‘average’.
Most Star drinkers are between 18 to 45, dwelling in urban and rural areas.
Sources say Nigerian Breweries is one of the sector’s highest employers of labour, and have a top 3 national marketing budget.
The limited edition Star Music bottle is supposed to be on sale for just 60 days.
‘Every Star is a Rockstar!’ -2FACE IDIBIA
2face Idibia, Tiwa Savage, Lynxxx and others unveiled the latest STAR in town!
What happens when gorgeously dressed guests converge at an exclusive venue with no clue as to why they are gathered?
Suspense, excitement and massive surprise permeated The Marquee at Federal Palace Hotel, Victoria Island Lagos as, Nigeria’s favorite beer brand, Star, stunned its select guests with the exciting unveil of its first ever limited 60cl edition bottle labeled The Rockstar.
With their suave host Lynxxx thrilling guests on one hand, two of Nigeria’s biggest artistes 2face Idibia and Tiwa Savage kept them surging to their feet repeatedly through out the event.
“The Rockstar is definitely worth the time and effort made in creating, says 2face Idibia. “It’s more than just a beer, its everything Star represents and in extension her consumers, witty, daring and vibrant”
Sensational songstress Tiwa Savage notes, “Star has been to known to strongly support the music industry so this is really a welcome development.”
Other celebrities spotted at the event includeDJ Xclusive, KelechiAmadi Obi, Yaw, Toke Makinwa, Ebuka Obi Uchendu, OC Ukeje, Kelvin Orifa, Toni Kan, Bez, TundeEdnut, Uru Eke, Efa, Dr Sid, Beverly Naya, Henry Ekechukwu and many more.