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OVERWHELMING RECEPTION AS EBIDOMO OKUDU’S ZADIRA HEADLINES CULTURE THROUGH FASHION

A dazzling array of the Lagos jet set stormed the prestigious Moor House Hotel, Ikoyi two Sundays ago to honour city fashionista Ebidomo Okudu who was introducing her new label, Zadira’s line of culture-tinted fashion accessories. The exhibition which held at the Ereko Hall had four other local companies showcasing their wares, but Ebidomo’s Zadira obviously was the star attraction.

Zadira offers an exquisite collection of trendy and fashionable ladies hand bags, shoes, slippers, men’s sandals, men’s slippers, iPad cases, wallets, belts and fashion accessories all superbly crafted in Adire and Ankara to suit the taste of the urbane man or woman.

What started as a hobby years back is now becoming a brand. For her creations, she uses Adire and spices it up for an African touch with fabrics from anywhere in Africa, for example, Ghana, Sierra Leone and The Gambia, etc.

And one of her short-term plans is to get the products outside Nigeria. Talks are already being held with people in the United Kingdom, USA, Germany, Belgium and Liberia to have a presence in every continent of the world.

Ebidee, as her friends call her, has a B. Sc. degree in Biology from the University of Lagos and an M. Sc. from Queen Elizabeth College, University of London in Food and Management Science. In the past, she has had career stints at Cadbury, Coopers and Lybrand, Financial Derivatives, Commerce Band, Crown Merchant Securities and Eco-securities before leaving to set up her own business. She currently runs Judith Michaels School of Etiquette.

VIPs present at the Lagos Expo were  Pastor Ituah Ighodalo, Mrs. Awuneba Ajumogobia, Pastor Niyi Akenzua, Mr. Dapo Amusan and Mrs. Yewande Amusan (Commissioner of Women Affairs, Ogun State), Ted Jibunoh,Mr. Tunde Sodade, Mrs. Grace Onosode, Mrs. Busola Longe, Mrs. Lolade Ogunlusi, Abayomi Jolaoso,  Al Humphrey Onyanabo ,Ms. Arinola Adeniyi, Mr. and Mrs. Fola Akande, Ms. Val Oji, Ms Samyra, Ms. Aina Akintonde, Mr. Femi Ifaniroti, Mr. Tony Youdeowei, Mr. Ayo Oyewole, Mr. and Mrs. Banky Sotiminu, Mrs. Roli Olumide, Mrs. Toun Duke, Mrs. Remi Williams and Mrs. Solape Adio, amongst others.

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