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P-Square finally part ways? What they stand to both lose and gain from the split

Peter and Paul Okoye

GLO DEAL AND OTHER JOINT ENDORSEMENTS

Though the twins recently started signing solo endorsements, their joint deals – including the mouthwatering Globacom deal – may suffer following the split.

A source had told ENCOMIUM Weekly in May 2014 when the rumours of their split first raised its head that the brothers risked losing their deal with Globacom. According to the source, “Otunba Adenuga gave P-Square the matching orders when it became obvious that things were getting more messy by the day. He told the boys, through a letter, to simply get their acts together or get kicked off the Globacom ambassadorial list.”

The source continued, “In the said letter, Globacom advised the brothers to get their acts together, as Glo signed a deal with P-Square and not Peter or Paul.”

 

PUBLIC GOODWILL AND POPULARITY

Most people in this part of the world reserve a soft spot for twins and usually find them appealing, which is one of the things the Anambra natives have going for them. Parting ways may see them lose that appeal.

 

FANBASE AND SOCIAL MEDIA FOLLOWING

Although, it is public knowledge that the duo is made up of Peter and Paul Okoye, their individual identities do not pull crowds as much as “P Square”.

On social media, they’ve amassed a huge following, about six million as at the last check. But individually , Peter who is the more popular, has just over 1 million followers on Twitter and another 1 million on Instagram – totalling a little over 2 million followers.

Paul, who is reputed to be less extroverted, has 485,473 and 494,000 Twitter and Instagram followers respectively, as the last check.

Their fans will be polarized as many will take sides, preferring Paul to Peter, or Peter to Paul, significantly slashing their fan base.

 

What they could gain

FREEDOM TO IMPLEMENT OWN IDEAS

When rumours initially broke out in 2014 about the brothers’ split, there were claims that Peter didn’t feel valued enough in the group with about 90 percent of the songs on their albums written by Paul.

Now solo artistes, both crooners have the freedom to implements their own ideas.

-MICHAEL NWOKIKE

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