People, What's Trending

Peak Reach for Millions Promo produces first 2 millionaires


Two winners have emerged in the on-going PEAK Reach for Millions promo. Both winners incidentally came from the nation’s federal capital, Abuja.

Little known hairdresser, Ms Anthony Comfort Omagwu, 30, is the first lucky Nigerian to win a million naira in a promo aimed at rewarding consumers for their 60 years of loyalty towards Peak milk.

Minchi Dandoka, 39, is the second winner of the promo. Dandoka works with a construction company and also lives in Gwari Local Council in Abuja.

The first winner, Comfort Omagwu who claimed to be ‘doubting Thomas’ said she tried her luck on advice from a friend after seeing the promo’s advert on billboards across the city of Abuja. She also narrated how she tried her luck on several attempts.

Comfort also said she was overwhelmed and couldn’t believe she can have a million naira overnight. Joyous Comfort said she intends to open a big hairdressing salon with her ‘gift’ from PEAK.

The second million naira winner, Minchi Dandoka had on two occasions witnessed two people around him winning a car and a million naira in past promos also from PEAK way back in 2007. He insisted that was what spurred him to give PEAK ‘Reach for 60 Millions’ promo a trial.

Dandoka claimed to have prayed before participating in the promo, and expressed gratitude to PEAK. In his words, “Peak Milk really embarrasses me with blessings.” He happily stated that he will invest properly with the money.

Aside the two star prize winners, 93 consumers including Keshiro Precious, Kyrian Anamdu, Olusola Adeyemo, Emmanuel Okechukwu, Lukman Babtunde, Ugochukwu Okafor, Danazumi Hassan and Akpocha Timothy have also won N15, 000 each. 91 lucky customers also received N10, 000 each, while 60 other customers went away with N5, 000 each for participating in the promo.

The peak representative at the cheque presentation, Mr. Ikechukwu Okereke, the Regional Sales Manager for North Central FrieslandCampina WAMCO in Abuja, told the audience that the Peak Reach for Millions promo is designed to show love to the consumers.

He said “this promo is aimed at rewarding loyal customers from Nigeria who have decided to identify with the brand. Peak Milk has been in the market for 60 years and we keep adding value to what we do and we appreciate our loyal customers. To this end I say congratulations.”

Explaining the mechanics of the promo, Okereke said, “Consumers must buy any Peak milk range except the Peak 123 baby product and look for a unique bar code starting with ‘BN’ on it and text the code to 55331. You are entitled to unlimited entries. The good thing about the promo is that for the first sms you send, you get an instant value of N100.”

He said the response and participation so far is indicative of the positive acceptance of the promo by consumers across the country and urged other consumers who are yet to partake to take advantage of the promo which he claimed will be most rewarding and gratifying.

As part of its 60th anniversary of Nutritional revolution in Nigeria, Friesland Campina WAMCO, makers of Nigeria’s foremost dairies, Peak is presently rewarding its consumers for 60 years of patronage and loyalty through the ‘Reach for Millions’ Promo.

After the emergence of the first two millionaires, 58 more millionaires will emerge in the promo. The promo ends on October 3, 2015.

Related Stories:



About the Author