Encomium
Some of Nigeria’s finest celebrities came together on Saturday, October 15, 2016 to celebrate the launch of leading spirit brand, The Famous Grouse whisky as well as the brands global campaign, “Famous For A Reason”.
The all white event which held at the Federal Palace Hotel Gardens, VI, Lagos was also to celebrate famous people from different works of life including music, media, movies, sports, fashion, technology, government as well as everyday heroes who make an impact in the society. Notable faces at the event include General Manager, Brian Munro Limited, Abayomi Ajao, Olisa Adibua, Kemi Adetiba, Zainab Balogun, General Manager, Megaletrics, Deji Awokoya, CEO, Smooth Promotions, Ayo Animashaun, Ufuoma Ejenobo-McDermott, Denola Grey, Samantha Walsh, Yomi Casual, Alex Ekubo, IK Ogbonna, Bizzle Osikoya, Asa Asika, Sensei Uche, among many others.
Speaking on the launch of The Famous Grouse, General Manager, Abayomi AJao commented, “We are excited about the launch of the Famous Grouse in Nigeria. The brand has embarked on an exciting journey to not only celebrate its new packaging and premium design, but to also celebrate the people who are famous in their own rights and have made a difference in our community.“
He continues, “You don’t have to be the biggest name in the society to be celebrated. If you focus on doing what you do well… fame will find you. You will become famous for a reason. Our brand history is central to this idea and it allows us to celebrate all the things that make the Famous grouse “Famous”… A new journey has just begun for us and the fame is only growing stronger.”
The event which was hosted by OAP and Fashion entrepreneur, Gbemi Olateru-Olagbegi also featured exciting performances from award winning singer, Aramide, alternative artiste, Sir Dauda, popular saxophonist, Yomi Sax while superstar DJ Xclusive got guests grooving late into the night.
Produced in the 1800s by Mathew Gloag, the Famous Grouse has built on its roots and heritage, moving towards a more modern and premium expression. The brand, which is known as a whisky of the finest quality and incomparable smoothness now comes in an elongated capsule with a proud stylized icon crown and an elegant curved shoulder, inspired by the Grouse’ unique eyebrow.
Famous Grouse is presently distributed in over 100 countries and over 43 million bottles sold every year. The essence of the brands whisky which makes The Famous Grouse of purest quality is broken into four key fundamentals: Foundation which looks into the history of a generation of the Gloag family who have retained the guiding principles of quality and integrity of the brand. Finest which emphasizes on only the finest quality of barley, maize and green malt are used in making the famous whisky. Flavour centers around the magic of the European and American oaks used in the casks that give the Famous Grouse its unique flavor. The final fundamental, Fusion is the blend of both elements and skills maturing process to the finished results.
The Famous Grouse is also recognized by international dignitaries including Queen Victoria and the royal family.
