Selfridges, a chain of high end department stores in the United Kingdom, will be merging its separate women’s and men’s departments over three floors for a period of six weeks so as to give customers a gender neutral shopping experience at its Oxford Street, London store.
Launching in mid-March, the Agender project will feature an exclusive, unisex line from furniture designer Faye Toogood, as well as capsule collections from Bodymap, Nicola Formichetti and Underground. Designs from Ann Demeulemeester, Comme des Garçons, Meadham Kirchoff, and Gareth Pugh will also feature.
The store will also change up its window displays, swapping gendered mannequins for androgynous ones dressed with non gender specific clothes.
You can shop the Agender project at the Oxford Street, Birmingham and Manchester Selfridges stores as well as online from March 12 until the end of April.