Celebrity, Interviews

‘The products bear my signature’ – Yemi Alade on uniqueness of her jewellery line

Songbird and Johnny crooner, Yemi Alade, ventured in business with the launch of YemiAlade’s Collections, her jwellery line. The entertainer explained to ENCOMIUM Weekly what makes her products unique and more…

1-IMG_9718Congratulations on the launch of your jewellry line. How does it feel?

Thank you very much. I feel really excited that the day finally came. This is a very personal project for me. It has been a long year of planning with Bland2Glam and I am very excited that finally we unveiled all the love, innovation and hardwork that went into every single one of these pieces.

How long did you conceive the idea and what inspired you to go into jewelry?

Sometime last year, myself and Seyi Banigbe, Creative Director of Bland2Glam had a conversation. We felt why not? This is the right time to do this.

Tell us more about the things on offer at the Yemi Alade’s Collection?

This collection has the Afropolitan Set, Tangerine Set, #HOHA brooch, The Kingpin Set, the Stay Smitten Set, the Showstopper Set and of course my favourite Johnny Set. The collection is made up of neck pieces, rings, earrings, bracelets and many more. I also have plans of putting guys in the picture, so watch out!

How affordable are they?

Make una no worry the price no go break una neck (LOL). They are quite affordable.

What makes your collection unique?

A very special thing about this collection is that they have my autograph on them as it is also my own way of bringing myself much closer to my fans. The jewellery is also an avenue to represent an average African woman and the project is for African continent.

How do you juggle music and jewelry making together?

Of course, it’s not easy o but we will find a way.

What is Get Mented! Initiative about?

I would also like to tell people more about the Get Mented mentorship network for women. We as women need to encourage and lift other women to push harder and be better. A lot of people don’t know but I am very grateful to Omalicha of Rhythm FM and Omawumi. There were times I would rush to make an event, on okada, Omawumi would advise me; brush your hair, look sharp, don’t go out like that. I am grateful for women like these who build up other women. To get on Get Mented, all they need to do is log on to www.getmented.com and sign up as either a mentor or a mentee.


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