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Why entrepreneurs embrace social media to promote their business

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Other than traditional platforms of advertising, entrepreneurs are increasingly adopting social media options such as Facebook, Twitter, WhatsApp, Instagram, and other internet-enabled tools to promote their business.

In this week’s entrepreneur series, we asked how effective this has been as well as their choice platform…

Femi Kumolu

Femi Kumolu

FEMI KUMOLU, FK Clothings

Yes, we do because of the wide reach. Presently, we are on Twitter and Facebook. We use more of Facebook because it is easy to post pictures on the platform.

On Twitter we have about 60 followers and on Facebook we have over 200 who like our page.

 

Banke Adewunmi

Banke Adewunmi

BANKE ADEWUNMI

I have my customers already because I have been into business for many years. Social media is an added advantage and you can find me on Instagram (Banke Adewunmi). I am quite strong on it, and it has been  very effective in promoting my business.

 

Demola Adunola

Demola Adunola

DEMOLA ADUNOLA

I use social media to advance my business. A lot of people have quick and cheap access to information on social media network. It has been very effective and it’s making positive impact in the business. I am very strong on Facebook and Instagram.

 

 

Patrick Onyekaba

Patrick Onyekaba

PATRICK ONYEKABA, Gap-Tooth Entertainment

The social media is a platform I employ to promote my business. I am very strong on Facebook, where I have over 3,000 followers. Facebook is the best because it commands massive followership.

 

 

Shirley Igwe

Shirley Igwe

SHIRLEY IGWE, Shirlz Mega Concept Ltd.

Yes, the social media is helping my business a lot. I rely on Twitter to market my products because it is very effective. I have close to 10,000 followers.

 

 

Toluwalade Toyin-Kehinde

Toluwalade Toyin-Kehinde

TOLUWALADE TOYIN-KEHINDE, LADE Couture

Yes, we do because it’s cheaper. Twitter and Facebook. We have a very strong presence on these two platforms because most of our target audience are always on Twitter and Facebook.

We have many followers on Twitter while on Faceboook we have 459 fans.

 

Halima Abubakar

Halima Abubakar

HALIMA ABUBAKAR

Social media has taken over. What I do is to post on Facebook and Twitter and allow people to read what I post.

I have a very huge fan base all over.  I love it, and yes, it has made it easy to chat with fans.

 

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