Encomium
“We Came, We Saw, We Cared”
MTN Nigeria celebrated its 2026 edition of the 25 Days of Y’ello Care employee volunteerism initiative with an impact showcase held at the MTN Rooftop, Ikoyi, on Wednesday, June 24, 2026. This year’s edition saw employees move beyond financial donations to invest their time, skills, and even their blood [donations] into underserved communities across the country.
The impact showcase served as a reflection point on weeks of intensive outreach, including the recent medical intervention at Badore Market in Ajah, where traders received free screenings for hypertension, diabetes, and other non-communicable diseases which schools benefit from and many more. Hundreds of market women, artisans, and residents benefited from on-the-spot consultations, medications, and health education sessions led by MTN staff volunteers.
In Lagos, the initiative brought critical health and wellness resources directly to the youth at Kuramo Senior College. Volunteers led intensive health awareness campaigns and structured medical outreach programmes, equipping students with vital information on preventive care and personal well-being.
Simultaneously, the regional execution extended to the nation’s capital to support the busy transit community at Utako Motor Park in Jabi, Abuja. This regional activation targeted transport workers and commuters with the “Know Your Numbers” campaign, providing accessible basic health screenings, general wellness education, and essential medical checkups designed to promote long-term preventive healthcare.
Setting the tone for the ceremony, Ayham Moussa, Chief Operating Officer, MTN Nigeria, praised the dedication of staff volunteers who consistently showed up across the campaign’s field activations. “From day one, we said we don’t just give money we sacrifice, we put in the effort, we go to the field, and we even give our blood. Not many companies are doing what we are doing today. We are one of the very few making this kind of big impact,” he said.
Building on that sentiment, Odunayo Sanya, Executive Director of the MTN Foundation, celebrated the cultural shift the initiative has triggered both inside and outside the organisation. “The greatest takeaway from Y’ello Care is that it confronts you with your privilege and helps you channel that privilege in the right direction. Someone told me today that she never knew MTN would do these kinds of things in the market. We are changing the narrative of what MTN means to communities,” she noted.
The impact showcase ultimately reinforced that Y’ello Care is a sustained movement embedded in MTN Nigeria’s corporate culture. With healthier markets, empowered communities, and inspired employees as visible proof of impact, the company signaled that its commitment to equitable health and social good will continue well beyond the 25 days shaping a future where business and purpose remain inseparable.
