Philips opens first brand shop in West Africa @ Ikota Shopping Complex


Leading electronics and home appliances manufacturer, Philips has expanded its reach and drawn even closer to its customers after the Dutch company opened its first brand shop in West Africa on Wednesday, June 24, 2015 @ Ikota Shopping Complex, VGC, Lagos.

It was a day of fun activities, music and dance as the shop which stocks all things Philips was opened amid fanfare. Stocking a range of premium quality products, with after sales services and in-house technical assistance to customers, the E119/158 shop is set to draw patronage from far and wide.

In this chat with ENCOMIUM Weekly, the MD/CEO of the brand shop, Mrs. Frances Iwuchukwu spoke about the opening…

Congratulations on the success of the opening of your first brand shop in West Africa. How does it feel?

It feels great to be part of the first Philips brand experience centre, I am excited and elated.

Why Lagos, Nigeria as the location for your first brand shop in West Africa?

The Nigerian Philips office is in charge of Africa so where else to start if not our own country, and Lagos being the business hub of Nigeria and West Africa.

Who are those you are targeting with this brand shop?

The brand shop targets both consumers, retail shops. At least you are sure of the product you are buying with the name Philips.

How well do you see this outlet doing?

By the grace of the Almighty God it will do well and be the first of many to come all over the country.

How strategic is this outlet to the growth of Philips brand in Nigeria?

This brand shop is very strategic to the growth of the Philips brand in Nigeria because we are people who like to see and feel, and the Philips presence has to be felt with its aim at improving health and lives of our people. The shop would fill that void that has been there for a while.

What are some of the appliances in this outlet?

We have household, personal care, floor care, lights, and the advent products for babies.

How price friendly are they?

We are the best in the market.

Apart from sales, what else do you offer at this brand shop?

We take care of our customers in terms of warranty, that is if bought from us. We educate you on the products and show you so you can experience it , and know that what you are getting is not only top range original but also life saving.

Why should I buy and use a Philips product?

You should buy Philips because we have been in the market for over 100 years which should tell you about our quality, it would improve your health.

What’s the strategy to beat the competition in this market?

We intend to make our presence felt and with our quality, price and what we have to offer it would be only a matter of time.



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