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Verve CEO Charles Ifedi talks motivation and innovation at Harvard Africa Business Conference

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Charles Ifedi, the CEO of Verve International, recently opened a rare window into himself as he spoke to a select audience of business and thought leaders at the Harvard Africa Business Conference in Boston, USA.

The conference, which held on Saturday 27 February 2016, was themed “Unite. Innovate. Disrupt: Home grown models for Africa’s Prosperity”.

With the stated aim of inspiring a new generation of young, smart Africans, Charles Ifedi, went into depth in his 20-minute presentation, outlining his personal take on leadership using his personal experiences of motivation, passion, teamwork and continuous improvement as a case study.

Speaking on his participation in the conference, he later remarked,

“The goal of this conference is to share information with people with the power to create positive change through making better informed business, investment and policy decisions, and I am honoured to have been invited to share my insights and experiences here. I am sure everyone here took something useful away and that alone makes this worthwhile.”

The conference also had a panel session moderated by CEO Interbrand Africa, Doug de Villiers, which featured Charles Ifedi alongside CEO Dangote Foundation, Zouera Youssoufou and Marketing Director Nando’s, Doug Place. The panel session, themed “Breakthrough Brands In Africa”, was broadcast live by CNBC.

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