Encomium
Just weeks after transforming Lagos into a playground of creativity and culture, The Gathering on 100 is packing its bags for its next stop and this time, all roads lead to Aba.
The announcement came through a vibrant Instagram teaser that immediately sparked excitement among members of the community. Against a backdrop inspired by the city’s unmistakable energy, the post revealed Aba as the next destination for The Gathering, signalling another chapter in what is fast becoming one of Nigeria’s most exciting youth culture experiences. If Lagos was proof of concept, Aba could be where the movement deepens its roots.
From April 22 to 26, The Gathering brought together young Nigerians from diverse backgrounds for 100 consecutive hours at the National Stadium, Surulere, Lagos, creating a shared space where community, lifestyle, culture, and entrepreneurship came together. Creators, entrepreneurs, artists, dreamers, and everyday young people gathered under the banner of MTN’s “Live It 100” campaign, which encourages young Nigerians to embrace life fully, show up boldly, and pursue their ambitions without waiting for perfect circumstances
The event’s appeal lay in its strategic, youth-first structure, allowing members of its community, known as “Gatherers,” to curate the experience they want to see. In Lagos, requests for experiences focused on ambition and opportunity led to the creation of skill acquisition sessions and the pitchathon, where eight startup firms received 45 million naira in seed funding. Requests for cultural experiences, fun and entertainment inspired sip-and-paint sessions, a rap battle, gaming tournaments, a tattoo parlour and performances from some of Nigeria’s most talented DJs that captured the pulse of youth culture.
Aba now has the same opportunity to shape its own experience as registration opens on The Gathering’s official website ahead of the event, which will hold at Prime Event Centre, Osisioma, from 12:00 p.m. on June 14 until 6:00 a.m. on June 15.
For many young Nigerians, experiences like The Gathering are becoming increasingly important. They offer more than entertainment. They create spaces where young people can connect, collaborate and draw inspiration from others navigating similar journeys. As youth culture continues to influence conversations across business, technology, entertainment and the arts around the world, platforms that bring these communities together are becoming increasingly relevant.
