United States of America-based tech giant, Apple has emerged Britain’s coolest brand for the third year in a row, according to CoolBrands’ annual survey.
The company, which recently launched its iPhone 6 and iPhone 6 plus, knocked luxury car manufacturer, Aston Martin into second place, and Sportswear brand, Nike, claimed third. Other brands in the top 10 are: Chanel (4th), Glastonbury (5th), Google (6th), YouTube (7th), Dom Perignon (8th), Rolex (9th) and Netflix (10th).