Features, Life Style

Athletic heat partners with Ultima Limited for track and field award

One of Nigeria’s leading online news sites, “Athletic Heat” run by three athletes who believe that if Nigerian athletes are well supported, we will win more laurels on the global stage is set to hold their first Track & Field Award event to honor Nigeria’s home-based athletes and coaches for their efforts and performance.

The Award show which is focused on financially rewarding home-based athletes and coaches in Track and Field for their efforts and performances during the season, will recognize athletes in the U-18, U-20 and seniors categories for both genders respectively and three Para-Athletes.
Speaking on behalf of Athletic Heat, Co-founder Toluwani Adebakin said the Awards are simply to appreciate all home-based athletes.

“The Awards fulfill the desire to appreciate all the home-based athletes who put in so much work but seems not to get the recognition or reward they deserve.

He continued, “There are many organizations who are interested in investing, encouraging and supporting Nigeria’s talent. Proper timing and opportunity helped us to secure a deal with Ultima Limited and other sponsoring organisations. It’s all by God’s grace.”

It’s with great pleasure that we announce Ultima Limited as our Lead sponsor for the 2017 Athletic Heat Track and Field Awards.

Ultima Limited is a premium media production organisation with state-of-the-art television production studios, fully kit post production facilities and online media services based in Lekki, Lagos, Nigeria. With capabilities to deliver end-to-end television programmes, Mac-based post production facilities and multi-platform distribution channels, Ultima is a leading and one of the most prolific production companies in the Sub-Saharan region, responsible for the production of Who Wants To Be A Millionaire? Nigeria, Who Wants
To Be Rich? Ghana, and Project Fame West Africa (Nigeria, Ghana, Liberia and Sierra Leone). Their passion is to develop and deliver premium programming for clients and world class entertainment for viewers.
They share the same vision as Athletic Heat as they believe in Nigeria’s potential to be a great Track and Field nation.

“We are pleased to confirm our sponsorship for the first Athletic Heat Track and Field Awards. Ultima like Athletic Heat believes in Nigeria’s potential to be a great Track and Field nation and in rewarding and honoring Nigerians who have done the nation proud in various endevours and are willing to partner with Athletic Heat to create the first Track and Field awards for home-based Nigerian athletes. We look forward to rewarding the many Track and Field hero’s that Nigeria has produced at this event,” as said by the COO, Ultima Limited.
Also speaking with the Co-founder, Athletic Heat Eseroghene Oguma, he opined that the Awards are the first of its kind done in Nigeria and he foresees it as getting as big as the CAF Awards in football.

“The Award show is a dream come true, we are grateful to God and we are excited partnering with Ultima Limited as Lead Sponsor for the first edition. By the grace of Almighty God, it’s going to be an annual event which will be welcomed by all athletes and coaches. It’s time for Nigerian home-based athletes to be rewarded.

“Awards will be given to athletes in all levels and there will be cash prizes attached to it. The winners will be selected through an online voting process which will commence on November 20th. We will be giving Special Recognition Awards to a few individuals and organisations who have given their quota in the development of Track and Field in Nigeria. The Para-Athletes are not left out as we will be honouring a couple of them who were at the Rio Paralympics and broke World Records alongside winning Gold medals.




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