Encomium
BHM today announced the participation of two of its Lead Consultants in the 2019 London edition of Digital Marketing World Forum (DMWF) holding at the Business Design Centre in London.
Enitan Kehinde, in charge of the Nigerian Breweries brands portfolio, and Oseremen Agenmonmen who leads the Viacom and MultiChoice accounts, will join hundreds of professionals from around the world from 23rd to 24th May to learn and network at the renowned Global Expo.
BHM is one of the few Nigerian communications companies using digital skills and tools to tell stories and connect brands and organisations with young audiences.
Founded 11 years ago, DMWF is a global forum that brings together the worldwide digital marketing community to tackle the challenges that the digital future presents. This year’s event will see over 1,200 global marketing communications professionals come together for two days of thought leadership, practical sessions and industry analysis on modern digital trends.
Simon Miles, Coca-Cola’s Global Customer Director of Walmart International is slated to give a keynote speech on e-commerce, UX and CX disruptions and strategy. Other speakers and facilitators include Head of SAP Leonardo SAP UK & Ireland, Stephen Jamieson, Ed Greig, Chief Distruptor at Deloitte Digital, Katy Clark, the Client Partner, Retail at Facebook and Anna Potanina Mobile UX & Design Specialist, Google, Soco Núñez de Cela, who is the Head of Brand & Marketing Communications – United Kingdom, Burger King. Joining him are Mitchell Feldman, who is the Chief Digital Officer at Hewlett Packard Enterprise Pointnext, as well as Anand Narayanan, the current Head of Digital Brand Marketing & Communications at Panasonic.
With sessions on content, social media marketing, digital transformation, data, UX, AI, SEO, eCommerce, personalization and others, the event will showcase the latest in Digital Marketing Technologies and Strategy, Virtual Reality, Artificial Intelligence, eCommerce, Influencer Marketing, Content Marketing, Data, Analytics and Mobile Marketing across four conference tracks: Content, Influencer & Social Media Marketing, Digital Transformation & Strategy, eCommerce UX & CX and Data & Disruptive Tech.
Enitan Kehinde who leads the NB brand portfolio at BHM is a media and marketing communications professional who is known for her work on industry-focused publications like the first-ever Nigeria PR Report, and the BHM Guide to Public Relations, a 138-page interactive digital book containing tips, tools and tricks for everyone interested in smart PR.
Oseremen Agenmonmen, a graduate of Brunel University is the lead consultant for BHM’s media and entertainment practice, covering Multichoice and VIACOM accounts amongst others. She boasts a vast experience in PR for media and entertainment based portfolios, as referenced by her impressive work in some of Nigeria’s marketing/media outfits such as Insight Communications, ID Africa and NET Nigeria Limited.
Commenting on the upcoming forum, head of Talent Management at BHM, Chinenye Linda-Obi says, “BHM is absolutely committed to providing appropriate support for our staff particularly to enhance the work we do. Conferences like this are rewarding experiences for marketing communications professionals because it opens our minds to how our counterparts across the world work giving us insights on how to better our operations and even share on the Nigerian and African industry as a whole while also making projections and preparing for the future of the global industry.”
With a team well versed in media and marketing Communications, BHM has pioneered several initiatives in the Nigerian PR sector, like the Nigerian PR Report, the BHM Guide to Public Relations and the BHM App, which serves as a pool of resources for the Nigerian public relations practitioners and credited as the “first PR mobile application”.
BHM is also responsible for “Concept Of Virality”, the widely-praised report, which used Nigerian hawker-turned-model Olajumoke Orisaguna as case study, outlining the DNA of a viral story. It explains how she became rapidly popular, why some brands benefitted from associating with her while others experienced failure in attempting to do the same; and crucially, how brands, agencies and content marketers can recognize opportunities to create or join movements that capture the imagination of the world.
