With the internet expanding marketing options for consumers, and service producers, Nigerian entrepreneurs have not been left out. Though some have not yet keyed into the online marketing platforms powered by the internet, they are not unaware of their commercial value.
AYO BALOGUN
Online marketing is great! A highly welcome development. It reduces the stress of having to worry about traffic or spend more than necessary. You know what you want, you search, choose and pay. I find it so easy and I transact using that medium. And it has been helping my business.
LAWRENCE ONUZULIKE, Nollywood Angels
We have an online presence, which makes it easy to reach a whole lot of clients. It is quite easy and efficient. After kick starting online, I found out that we get faster response and better marketing strategy.
LAWRENCE ONWUKWEM, Lawrence & Company
We are not fully in it but to a certain extent, we have strong online presence. From direct sales to marketing, the internet has really helped our business.
With time, we will get there.
CHINOR EMEKA, Claires Grooming Agency
Yes, we have long embraced online marketing. And it really pays. From training to pitching most of our business deals are now done online. I would say it has been very effective and profitable.
MAHMUD ABDULRASAQ, Smiley Events & Ent.
Yes. It is a reliable medium to establish a favourable business relationship with our clients. It has helped as a form of publicity for the brand and also showcasing the services we render.
Through broadcast messages on various social media, online marketing has helped promote our business in no small measure and we hope to reach more clients as the day goes by.
OLAJIDE GREAT MCDEDE, Tourism-Freight Forwarding
Online marketing is good. It’s very economical and effective. The basic challenge is electricity supply which is constantly irregular.
We need adequate power supply to enjoy the benefits offered by online marketing. I have been using it, and it has been promoting my business, but it could be better.
IFEOMA OMA AREH, WildFlower PR & Coy
I have embraced the online marketing platform the internet offers, and it has really helped my business grow. It has helped reach a lot of clients with the effective use of the social media at our disposal.
It’s basically where most of our bread and butter come from.
AANUOLUWAPO OLAJUMOKE, Maiworld Makeup Studio
Yes, I do. Just like any other modern serious businesswoman who wants to take advantage of various platforms available to improve and increase the visibility of their brands and products.
Words can’t express how much online marketing has helped our business, especially when you consider our kind of business which is make-up. We have been able to make use of all available platforms to advertise our works, and have experienced significant patronage.
We do 85 percent of our business online. Social media has been so helpful. We are on Twitter, Facebook, Instagram and Google Plus.
SUNNY EKEH, SE Media
I have, and it has helped my business tremendously. Now you could just Google us if want any information about us. It has created awareness about us and what we do.