Entertainment, Events, News

Gulder Ultimate Search (GUS) is back!

After 11 successful seasons and in response to popular demand by millions of fans, Nigeria’s first reality TV series, the Gulder Ultimate Search is back and set to return to television screens in October 2021. 

Proudly sponsored by Nigerian Breweries Plc, the reality show was first aired in 2004, and went on to become the most-watched reality TV series in Nigeria before it ended in 2014.

Now back by popular demand, the Gulder Ultimate Search promises to take its viewers on a Timeless Journey of Self Discovery. The TV premiere of ‘Gulder Ultimate Search: The Age of Craftsmanship’ is set for October 16, 2021, and will run till December 19, 2021 when the grand finale will hold.

The ultimate man/woman who finds the treasure will be rewarded with over N50 million worth of prizes in cash, a brand new SUV and other mouth-watering prizes.

Prospective applicants who wish to take part in this year’s show should visit the portal – www.gulderultimatesearch.ng from September 1 – 8, 2021.  To qualify, applicants must upload their details and photographs on the portal and follow the steps. 

Entry is Free and participants must be between 21-35 years. 

Shortlisted applicants will undergo a regional selection process in Abuja and Enugu on the 13th and 14th of September while the selection process for Lagos will take place on the 16th and 17th of September 2021.

According to Sade Morgan, Corporate Affairs Director, Nigerian Breweries Plc., the company is really excited to be bringing back the Gulder Ultimate Search for the viewing pleasure of Nigerians who have over the years continued to call for the return of the show. “The planning team have put in place everything necessary to give the fans exactly what they enjoy about the show, and I am confident that everyone will be pleasantly surprised and delighted with what we have in store.” 

Also speaking about the show, Emmanuel Oriakhi, Marketing Director, Nigerian Breweries Plc., said – “The brand is pleased with the direction for the new season, and happy to be sharing this with GUS loyalists over the years at this critical time.” 

Following its debut in 2004, The Gulder Ultimate Search rose quickly to become the most talked-about show, dominating conversation on television, radio and social media. The programme provided a platform for the emergence of many stars in the entertainment industry including former winners, Dominic Mudabai and Kunle Remi, and a host of other stars.

The show also became a platform to promote Nigeria’s tourist attractions.  It was first held on Snake Island, Lagos in 2004 and moved to Obudu Cattle Ranch in Cross River State. Other editions were held in NIFOR, Edo State, Awgu Hills in Enugu State, Shere Hills in Jos, and other locations in Osun, Anambra and Akwa Ibom States. The last season, which was held in 2014 in Aguleri forest in Anambra state, saw the contestants search for the treasure, which was ultimately found by Chinedu Ubachukwu. He was rewarded with ₦10 million and a brand new Ford Explorer SUV. 

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