– AS BOZAC LAUNCHES FAIR AND GOLD COSMETIC PRODUCTS
The ambience of the Civic Centre, Victoria Island, Lagos, was electrifying and the audience thrilled on the night of Friday, March 28, 2014, when Fair and White Gold range of cosmetics products were launched and the brand ambassadors unveiled at a night of beautiful colours, glamour and glitz with the crème de la crème of society in attendance.
Among the high profile dignitaries who gathered at the event were Director General of NAFDAC, Dr. Paul Orhii, IT guru and chairman of Zinox Computers, Leo Stan Ekeh, chairman, Embassy Pharmacy, Pharm. Nnamdi Obi, chairman and MD of Green Life, Pharm. Obiora Chukwuka and Ebere Obi, stakeholders in the fashion and beauty industry were also there. The pack was led by foremost cosmetologist and Iya Oge Opral Benson, foremost fashion designer, Hajia Abba Folawiyo and former NTA director, Barrister Grace Egbagbe.
The highly elated CEO of BOZAC conglomerate, Patrick Chibueze, in his welcome address, paid glowing tribute to BOZAC partners and manufacturers of Fair and White, Labo Derma of France for its rigorous research which culminated in the production of the brand. The boss of BOZAC which is also Labo Derma’s representative in Nigeria and sole distributor of Fair and White Gold, assured they will work hard to ensure that the product dominates the Nigerian Market. Patrick Chibueze also said that the Fair and White range meets the aspiration of the Nigerian woman who desires a glowing skin. Representatives of Fair and White Gold at the event were full of praises for BOZAC and pledged that the company will continue to strategically partner with the group.
The trio of Egbagbe, Benson and Folawiyo were on hand to masterfully unveil the brand ambassadors. Tiana Dimoke, a third year philosophy undergraduate of University of Benin (UNIBEN) emerged the overall Fair and White ambassador. Tiana, was emotion struck while being unveiled as the brand ambassador. Tears freely cascaded down her cheeks while she was being handed the keys of her brand new Nissan 2013 Rogue.
Tiana also went home with a diamond studded Russian Jewel crafted Swarovski wristwatch. The first runner up, Uba Chikosolu Uzondu an undergraduate of Open University won a diamond studded Russian crafted wristwatch and N250,000, while the second runner up, Loveth Sade Awode a model and student of OAK Fashion School, Lekki, got the same wristwatch and N150,000. Mrs. Benson congratulated the winners and urged them to be good ambassadors of Fair and white Gold.
Fair and white gold range comes in a line of exceptional skin care formulae with focus on different aspects of the beauty of the African woman. With the launching, supermarkets and stores across the country will have the products. BOZAC CEO expressed optimism that with their efficacy and affordability, the products will tremendously enjoy consumers loyalty. The total event was packaged and handled by PR guru and Managing Director, CEO, Fullpage Communications Limited, Mr. Ingram Osigwe.
The total event was packaged and handled by PR guru and Managing Director, CEO, Fullpage Communications Limited, Mr. Ingram Osigwe.
ENCOMIUM Weekly spoke with the maiden winner of Miss Fair and White Gold, Tiana Dimoke, who was visibly elated by her new status. The 22-year old third year student of University of Benin also shared with us the qualities that earned her the coveted crown and N1.5 million prize money and more…
Congrats on your victory as Miss Fair and White Gold?
Thank you, sir.
Can you please, tell us more about you?
I’m 22, a third year student of Philosophy, University of Benin, Edo State. I’m from a family of 11 including my mom and dad. I’m the fifth, six girls and three boys. But early this year, I lost my elder sister. Most of my sisters are married. I’m in school with my younger sister. We live here in Lagos.
How did you know about Miss Fair and White Gold beauty pageant?
I got the message on Facebook and BB.
What do you think gave you the edge over the other equally beautiful contestants?
I’m a unique person. I’m also outspoken and very sociable.
What were the stages of qualification you went through before getting to the final stage of the competition?
I got the form, went for audition after which I went for the pre-contest and here we are today.
So, you didn’t know anybody here?
No, no, no, I’m a total stranger (laughs).
What exactly did you win?
I won a brand new car, 2013 Nissan model and N1.5 million prize.
How would you spend your money?
I don’t know yet.
How does it feel to win a car at your age?
It feels good and great. I feel on top of the world.
So, what would change about you now you are a beauty queen and brand ambassador of Fair and White Gold?
I think everything about me will definitely change. My mode of dressing, places I go, my friends and what I do in public.
So, you will dump your boyfriend?
I don’t have a boyfriend, sir (laughs).
What would you be looking out for in your man?
I’m not all that choosy or selective.
What do you generally hate in men?
I hate men who lie.
Have you been lucky in your relationships?
Yes. Please, let’s not go this personal. Thank you, sir.
You are definitely grateful to God who has made you a beauty queen with all the perks of the office?
Sure. I’m very grateful to God Almighty. In fact, when they called out my name, the first thing I did was to say a thank you prayer to God.
Career wise, where do you go from here?
My journey has just begun. I would go into modelling and become a fashion icon.
Is this your first experience in pageantry?
No. I have been involved in a lot of pageants before now, Calabar Carnival Queen, Miss Nigeria, Miss Tourism Badagry which I won three years ago, Miss Campus, World Miss University/Model of the year. I started in SS 2 (secondary school).
What do you do to look this beautiful?
Thanks for the compliment. I watch what I eat and work out regularly.
What is your take on Fair and White Gold range of cosmetics?
They are the best in the market. People thought it is only for fair people, but through me, the story has changed. I’m dark and beautiful and I’m representing the brand. So, it is obvious Fair and White Gold range is also for us dark people.
– UCHE OLEHI