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MTN Uplifts Brymo’s Live Concert

Popular Nigerian hitmaker, Brymo, responsible for hits like ‘Ara’, and ‘1 Pound’ among others recently shut down Terra Kulture, Victoria Island, Lagos n June 25, 2022. The concert which was proudly sponsored by MTN Nigeria started at 7pm with thrilling performances from opening acts.

The concert comes on the heels of the release of Brymo’s latest studio album ‘Theta’. The album which was released on May 27, 2022 is the crooner’s ninth studio album following previous releases such as Brymstone, The Son of a Kapenta, Tabula Rasa, Yellow among others.

MTN Nigeria’s sponsorship of the concert is in line with the brand’s position towards promoting Nigerian arts, culture and entertainment, with recent sponsorships of Asa’s live concert at Eko Hotel, VI, Lagos earlier this month and the Best Short Film or Online Video at the just concluded AMVCA awards.

Recall that in March this year, the leading digital solutions provider partnered with local tech company uduX to stream Davido’s historic concert at the London 02 Arena to over 700,000 fans, further strengthening the tech brand’s position as a foremost investor of digital innovation in the Nigerian music industry.

Commenting on the sponsorship of the event, Chief Marketing Officer, MTN Nigeria, Adia Sowho, said, “We are delighted to support talented musicians such as Brymo. Entertainers who are constantly striving to sell the Nigerian culture to the world. Brymo is an inspiration to many, he is one of Nigeria’s leading lights and he deserves to be celebrated. At MTN, we remain passionate about investing in the arts, entertainment and fashion industry because we believe in harnessing and promoting our country’s boundless talent.”

The concert saw performances from Bumi Thomas, Reformdelacruz, Tunde Gautier, Jugo Aces, Noël Mio among others.



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