The Africa Day Benefit Concert At Home on May 25th made history as Africa’s first virtual benefit event comprising leading African and International artists and leaders who united to support in the protection of children and to feed families. The Africa Day humanitarian led event was presented by ViacomCBS Networks Africa and YouTube in partnership with Idris Elba. In an inspiring show of unity and solidarity the 3-hour concert streamed over the MTV BaseYouTube site and aired across the network’s TV channels. The campaign aims to continue to raise funds in support of food and health needs for children and families in Africa impacted by the COVID-19 pandemic. Organisations and individuals can support the call to action and pledge funds and donations to The World Food Programme and UNICEF at uni.cf/Africa and viacbs-africa.com.
Aired to millions across the continent on MTV, MTV Base, BET AFRICA and Comedy Central and streamed to a global audience on the MTV Base Africa YouTube site, audiences were treated to an opening of an energetic Idris Elba joined by Davido, Boity, Bonang, Tiwa Savage, Mr Eazi, Marques Houston, Zozibini, Pearl Thusi, Jidenna and Trevor Noah counting down on a virtual call. Elba highlighted that the purpose of the concert was to demonstrate that Africa cares for each other and encouraged viewers to make a difference by pledging to make a positive impact for the continent.
President of South Africa and Chair of the African Union His Excellency President Cyril Ramaphosa congratulated the organisers of the event and commented that the social relief that is needed to support vulnerable men, women and children across Africa is extensive. The money raised at this benefit concert makes a world of difference in the lives of those who need it most. President Ramaphosa commended the artists, movie stars and musicians who have given of their time for this noble cause. His Excellency President Paul Kagame of Rwanda also shared a message of support for the initiative reminding audiences of the rich cultural heritage the continent has and highlighted the importance of caring for each other during this pandemic through solidarity.
Surprise contributor Spike Lee made an appearance, Trevor Noah greeted fans with the colloquial ‘Eita’ a reminder of his African roots and affirmed the need to celebrate Africa as a united continent led by the brave efforts of its modern day leaders. Jidenna evoked strong diaspora resonance with his words, “I am African because I was not born in Africa but because Africa was born in me” and Yvonne Chaka Chaka echoed with “I am because you are” in her call to action.
An extended edition of the Africa Day Benefit Concert At Home will be screened on Sunday, May 29th at 21:00 CAT on MTV Base (DStv channel 322). The benefit concert has been made available to 30 June 2020 to over 20 Free To Air Networks across the continent and globally in the UK and the US with BET International.
The full list of Performers and Contributors who took up the call to action to Salute Africa includes:
Adekunle Gold (Nigeria), Afro B (UK), AKA (South Africa), Angelique Kidjo (Benin), Bebe Cool (Uganda), Burna Boy (Nigeria), Busiswa(South Africa), C4 Pedro (Angola), Davido (Nigeria), Diamond Platnumz (Tanzania), Drizilik (Sierra Leone), FALLY IPUPA (DRC), Ismael Lo (Senegal), James BKS (France), Ladysmith Black Mambazo (South Africa), M.anifest (Ghana), Nandy (Tanzania), Nasty C (South Africa), Ndlovu Youth Choir (South Africa), Niniola (Nigeria), Reekado Banks (Nigeria), Rema (Nigeria), Salif Keita (Mali), Sauti Sol(Kenya), Sho Madjozi (South Africa), Stonebwoy (Ghana), Teni (Nigeria), Timi Dakolo (Nigeria), Tiwa Savage (Nigeria), Toofan (Togo), Wavy Boy Smith (UK) and Yemi Alade (Nigeria).
Adesua Etomi-Wellington (Nigeria), Amadou Fall (Senegal), Anele Mdoda (South Africa), Ange Eric Nguessan (Ivory Coast), Anika Noni Rose (USA), Anthony Hamilton (USA), Banky W (Nigeria), Boity (South Africa), Bonang Matheba (South Africa), Brian J White (USA), DJ Cuppy (Nigeria), DJ Fresh (South Africa), Douglas Lwanga (Uganda), Dr Omotola Jalade-Ekeinde (Nigeria), Eliud Kipchoge(Kenya), Falz (Nigeria), Francis Ngannou (Cameroon), French Montana (USA), Irene TTYA (UK), Jidenna (USA), Kida Kudz (UK), Ludacris (USA), Maphorisa & Kabza de Small (South Africa), Mark Angel (Nigeria), Masai Ujiri (UK), Nelson Freitas (Cape Verde), Nomzamo Mbatha (South Africa), Not3s (UK), Omari Hardwick (USA), Pearl Thusi (South Africa), Rita Ora (UK), RMD (Nigeria), Robbie(UK), Rotimi (USA), Sean Paul (USA), Serge Ibaka (Congo), Seun Kuti (Nigeria), TBO Touch (South Africa), Toke Makinwa (Nigeria), Trevor Noah (South Africa/US), Vanessa Mdee (Tanzania), Winston Duke (USA), Yvonne Chaka Chaka (South Africa) and Zozibini Tunzi(South Africa).