Encomium
The Macallan and Bentley Motors have just announced an exciting partnership with the launch of a limited edition single malt Scotch whisky – The Macallan Horizon, igniting enthusiasm among whisky connoisseurs and car lovers, particularly in Ghana.
This release coincides with the 200-Year anniversary of The Macallan and represents a significant milestone in the realms of luxury spirits and automotive design, promising an extraordinary experience for enthusiasts worldwide.
The Macallan Horizon is a testament to the shared commitment of both brands to uncompromised excellence and innovation. Created through a meticulous fusion of traditional craftsmanship and cutting-edge precision engineering technology, this exclusive range showcases a visionary approach to product design.
At the core of The Macallan Horizon is a bespoke glass vessel with a 180-degree twist detail, symbolising the horizontal trajectory of the automotive world. Inspired by Bentley’s grand tourers, this vessel challenges conventional whisky bottling by presenting the spirit horizontally. The incorporation of six materials, including low carbon leather, aluminium, and oak wood, pays homage to the rich heritage and craftsmanship of both brands.
Crafted by The Macallan’s Master Whisky Maker Kirsteen Campbell, The Macallan Horizon offers a sensory journey rich in dried fruit, spice, oak, and leather notes. Reflecting Bentley’s timeless quality and design, this sophisticated whisky promises a truly indulgent experience.
Jaume Ferras, Creative Director of The Macallan, emphasised the profound exchange of expertise between the two brands, highlighting the visionary nature of The Macallan Horizon.
“The Macallan Horizon is the most complex and visionary whisky project that The Macallan has embarked upon, and has required a profound and ongoing exchange of expertise with the team at Bentley Motors.
Our collaboration with Bentley and the knowledge exchange we have undertaken has inspired us to see things very differently. In the spirits world, everything is vertical, such as our stills and our bottles. When we looked at the horizontal plane that Bentley’s grand tourers occupy, it made us consider if and how we could adapt this format for whisky, which ultimately requires to be poured and enjoyed.
The beautiful design we have created together for The Macallan Horizon and the unique materials that have been incorporated are testament to the incomparable craftsmanship, innovation and creativity for which The Macallan and Bentley are renowned.”
Adrian Hallmark, Bentley’s Chairman and CEO, echoed these sentiments, emphasising the collaborative effort that resulted in a new benchmark for luxury design and quality.
“We’ve spent years working with The Macallan through our partnership, taking time to craft this incredible first joint product that represents the best of both brands. Centred on innovative materials that reflect our focus on the future, the end result – both the whisky and the vessel that contains it – are stunning, and represent a new benchmark for design, materials and quality in this space.”
As with whisky, the luxury car market in Africa is undergoing remarkable expansion and evolution. This growth is propelled by shifting customer tastes, emerging market trends, unique local conditions, and a growing interest in luxury products. As African consumers’ preferences continue to evolve, there is a rising demand for top-tier vehicles that blend luxury with high performance. Projections indicate that by 2028, the luxury car market in Africa will reach a market volume of US$886M. Similarly, the whisky industry in Africa is anticipated to experience a surge in revenue, with forecasts suggesting a notable increase to $83 million this year.
