|MTN, in partnership with Udux, a music streaming platform, made history once again as the digital solutions company with its pulse on technology and entertainment. |
Recently, MTN customers got free access to watch Davido live at the O2 concert exclusively on the uduX music app. A total of 718,368 music fans tuned in according to Udux.Music enthusiasts who missed the live concert can visit https://wrblo2.udux.com/ to stream the show and watch all the exclusive behind-the-scenes footage.
Other entertainment options that will be available for viewing include dressing room banter, rehearsal sessions, and the full immersive experience as it happened live at the O2 Arena in London.This is not the first time MTN Nigeria will partner with uduX, as both entities delivered a successful all-inclusive live experience in November 2021 to Nigerians.
The innovative experience featured Grammy Award-winning Nigerian artiste, Ayodeji ‘Wizkid’ Balogun on the London tour of his hit album, Made in Lagos where he performed to more than 20,000 fans at the iconic O2 Arena.
The partnership ties into MTN’s new positioning as a digital-first entity, whilst facilitating the enablement of African cultural exports to a global audience as well as uduX’s “Africa to the World” initiative, to showcase Africa’s artists on the global stage.
Adia Sowho, Chief Marketing Officer, MTN Nigeria, expressed her excitement about the partnership with uduX, reiterating MTN’s commitment to promoting cultural moments.
“In harnessing our continent’s boundless opportunities and promoting its art, we at MTN will continue to partner with like minds in various industries to connect Nigeria with the world. Our partnership with uduX is a testament to our shared goals and confidence in the company’s capabilities.”
The CEO, uduX, Chidi Aneto-Okeke, adds, “We feel that curating musical experiences is vital to flourishing in an ever-changing environment like ours, which is why at uduX, we are dedicated to partnering with many talented artistes who are constantly making strides globally to telling Africa’s narrative to the world. David is an inspiration to many and his record-breaking numbers from the stream is a confirmation of his iconic status and what better partner than MTN Nigeria to achieve this incredible milestone in the entertainment industry”.