Celebrity, Entertainment

The man, DAYO ‘D1’ ADENEYE

Born Adedayo Olumide Adeneye on March 23,1960, D-One and his partner and “twin brother” Kehinde (Kenny) Ogungbe revolutionalized the Nigerian entertainment and broadcast industry in 1996 at their return from America where they both studied Mass Communication on a master’s level with emphasis on Radio and Television Production, while D-One also acquired a BSc in Business Administration

Their innovative ideas and touch of genius with Nigeria’s first 24-hour radio broadcast  with Raypower FM  heralded a new all round the clock culture that later became the standard for local radio broadcast in Nigeria. D-One and his partner, Keke achieved the same culture with Television broadcast as their innovative ideas brought about the massive success of AIT and all the subsidiaries of DAAR Communications owned by High Chief (Dr.) Raymond Aleogho Dokpesi.

Dayo Adeneye and Keke Ogungbe

Dayo Adeneye and Keke Ogungbe

D-One had his primary education at St. Catherine’s Nursery and Primary School, Surulere (Lagos) between 1970 and 1975. He later moved to Ijebu-Ode Grammar School in Ijebu Ode, Ogun state where he obtained his Higher School Certificate. He was at Federal School of Arts and Science, Victoria Island, Lagos between 1980 and 1981 before he got admission to study at the prestigious Southern University of New Orleans, USA where he bagged a BSC degree in Business Administration in 1985. Between 1985 and 1986 he also bagged a Masters’ degree in Mass Communication with emphasis on Radio and Television production from Southern University, Baton Rouge, USA.

D-One had his first work experience at THRIFTY Corporation, Los Angeles, USA where he worked between 1986 and 1989 as an Assistant Manager before he was promoted to the post of a manager. He resigned three years later.

The very dynamic Odogbolu born media icon later went into a seven year teaching stint at Inglewood, Los Angeles; he worked with several education institutions at Los Angeles Unified School District, California, USA where he taught all subjects including Mathematics , English, Science and History. For three years, he was put in charge of gifted students’ class at the elementary school (6th grade). He was a member of California Teachers Association (CTA) between 1988 and 1989 and also a distinguished earner of the California Teacher’s Credential /Certificate.

In 1996, he returned to Nigeria with his brother and partner Kenny Ogungbe on the prodding of Keke’s in-law, Chief Raymond Dokpesi to establish Raypower and AIT.

At DAAR Communications Plc, D-One served as Program Manager of the group with prime duties of creating contents and coordinating air talents for both the radio and TV arm of the media group.  He held the position between 1996 and 1997. He was later promoted as Marketing Director of DAAR COMMUNICATIONS Plc and served in that position between 1997 and 2001. He was saddled with the prime responsibilities of sourcing revenue for the group through sales of air time, sponsorship ( both programs and special events) and coordinating the entire marketing staff of the group to ensure a reasonable meet-up of monthly and yearly target.

As marketing Director of DAAR COMMUNICATIONS, D-One’s office developed a corporate relationship with top leaders in Corporate Nigeria which includes GLO, UNILEVER NIG Plc, Coca-cola Plc, MTN Nigeria, Zain Nigeria and Guiness Nigeria Plc, to mention a few.

 

Dayo D1

Dayo D1

From 2001 till date, D-One is the Co-CEO, Primetime Entertainment which is prized as Nigeria’s best entertainment Television and Radio program with an African entertainment perspective.  He also seats as director on boards of several groups which includes Sierra Global Communications Ltd and DC Group.

Otunba Dayo Adeneye is the winner of several awards within and outside Nigeria, some of which includes – African Television and Video Awards (TAVA) 2010, Lagos Enterprise Awards (2007), Global Excellence Recognition Award (Media Business); City People Hall of Fame Special Recognition Awards, Mode Men Awards (2011), among several other awards and honours. He is also a United Nations’ Ambassador for Peace and Nigeria Drug Law Enforcement Agency (NDLEA) Ambassador

His coming into politics alongside other eminent entertainment personalities is seen as a new development that will elevate the Nigerian political industry from its commonplace perception to a new techno-savvy sector with a conglomerate of seasoned professionals and in line with the CHANGE philosophy of APC.

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